When it comes to creating a new website for your business, the thought of using a pre-made website template is tempting. Let’s face it; when you’re scrolling through the many beautiful pre-made design website templates, it’s easy to get excited about just how quickly you can get your site up and running. However, it is so important to look at the bigger picture.
Don’t lose sight of the bigger picture. While your website is meant to look great and reflect your brand in the right way, it’s primary purpose is to drive brand awareness. You need a site that is well-supported, individualised and will cater to the needs of your company and your intended client base.
At Web Adelaide, we understand the value of a custom-built website as opposed to a website template and what it can do for your website. We’ve listed a few reasons why a custom-built website will always win over a cheap, website template below:
No matter how many different colour schemes a website template has, it’s still going to look generic. Often a website template is a low-cost option for those looking to get a site out there quickly, but the reality is that these website templates are downloaded by thousands of users.
When you’re trying to get, your brand to make a good, unique impression the last thing you want to do is have a site that is a complete clone of someone else’s. At Web Adelaide, our team of professional web developers will work with you to discuss your brand and how you would like to represent it on your website. We will be able to great a design that not only is true to your business but one that also functions well in other marketing terms.
While every website template has some level of flexibility regarding the design look. You’re usually able to edit the colours, upload your own pictures and mess around with the font but that’s usually the extent of your customisation options.
For example, with website templates, the text boxes usually have a set character limit meaning that you’ll have to substantially edit your content if you want it to fit into the website template. This will happen time and time again with a website template that wasn’t created with your brand’s needs in mind.
With a custom website solution from Web Adelaide, we can create you a website that is tailored to your content and your brand vision. Never again will you have to fit within a box, we make the box fit you!
Most website templates will only support static web pages. If you want to integrate a personal database, online calendar or whatever else you may desire chances are you’ll require back-end support beyond what any website template will provide. Most websites also tend to be unsupported, making it very difficult to make updates further down the track.
Another issue with website templates is that they tend to break. A lot. This is usually because they are too hard for people to monitor or improve without professional help.
At Web Adelaide, each of our custom designed websites is made with the ability to support whatever you desire to be present on your site. We also offer to follow up maintenance including updates to ensure that your site is continually running well and staying up to date with the many changes involved in the online realm.
While some website templates come with very basic SEO tactics built in, they will never be able to provide you with the same kind of search engine optimisation results that a human can. Another thing a website template can’t do is provide you with current ideas for optimised content that will attract your intended audience, converting these visitors into customers!
However, at Web Adelaide, this is exactly what we do! Our specialist consultants and web developers will work with you to develop a website that is perfect for good search engine optimisation. Our team can also work with you to help guide you towards the best-optimized content strategies that will result in more sales for your business!
If you find yourself continuously going back to website template designs, it’s important to think about the purpose of your website. For example, if you’re looking to start up a personal blog, then a website template may be a great option. However, if you’re looking to create a website that will grow with your business, has next to know design limitations and will help your business rank better, then a custom site is your only option.
At Web Adelaide, we have extensive web development experience and a digital marketing team that will be able to create you a website that will reflect your brand’s uniqueness and help you stand out from the pack. Spending the money now and investing in a custom site will not only serve your purpose longer, but it will also be more profitable.
If you’re looking for a custom site for your Adelaide business, look no further than the Web Adelaide team today!
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