It doesn’t matter if your business is a small home business or a mega-corporation, getting traffic to your brand's website is paramount. After all, the more online traffic you have, the better your online rankings become meaning better viability for your brand, which in turn results in more customers.
While you are already probably well aware of the general methods used to drive website traffic, such as social media, the creation of quality content and building up your email list. But what about the benefit offline marketing sources have on your businesses online presence.
When it comes to generating more website traffic, offline marketing tools are often looked at as outdated and irrelevant. However, this couldn’t be further from the truth. Supporting research suggests that 39% of Australian consumers who look for businesses online for more information are ultimately driven there by the influence of offline marketing techniques.
At Web Adelaide, we understand the importance of offline marketing, and we understand how important it can be to generating more website traffic for your business. To help give you a better understanding we’ve listed some of the best offline marketing practices used to help drive website traffic to your website below:
While driving traffic to your business’s website is considered to be strictly a digital thing, you can’t beat something that is tangible. The proof is in the pudding! According to the Australian Promotional Products Association, over 50% of consumers say that their impression of a brand to be more positive after they receive promotional material from them.
Use this to your businesses advantage! Promote your website by using noticeable objects, and you will see a great boost in your overall brand awareness. Be sure to feature aspects such as your logo and business URL, to ensure continuous advertising.
A popular choice amongst many businesses is promoting using reusable bags. Not only are reusable bags an item that is that are practical and useful, by printing your logo and website on the bags you can use them as a way to remind them of your brand each time they use your bags, as well as promoting your brand to new people.
Even though digital advertising seems to be the only way, print ads still have their place; even in a digital world! Print ads have the ability to drive about 30 percent of website traffic. While your space to persuade may be limited in print from, you can still include enough to motivate the reader to follow through, which will translate into website traffic. Remember, something that may say so little can still say so much.
Whether you are creating your ad yourself or you’ve hired someone to do so, try to make use of your limited space. Be sure to include your business URL and a call to action. Another great way to grab a reader’s attention is to promote some sort of incentive you have going on; this will provide them with a purpose for visiting your site.
However, the most important thing to consider when creating a print advertisement is to ensure that it is clear and concise. Still remembering to include key information such as company logo, name and URL are all things that will help drive your website traffic.
Make your ad easy for people to read and you will have a higher chance of readers converting into people searching for you online.
While business cards are still a modern part of everyday business, they are small, compact and a fantastic way to make a lasting impression on potential clients. However, it is important that you ensure your design is easy to read, modern and fresh to have a lasting impression if you want people to follow through on your details.
Business cards are still the most valuable means of swapping information at events such as business conferences and can be the perfect way to showcase your brand and business’s unique style. Better yet, business cards are a brilliant way to drive your website traffic.
Be sure to make the most out of the back of your business card. If it’s blank, you are potentially missing out on potential website traffic. Be sure to include a concise brand description and all contact details to motivate people to visit your website.
Probably the most important tip we can give you when it comes to using print forms of offline marketing. It doesn’t matter whether it’s a business card, print advertisement or a simple flyer; ensuring your website's URL is correct is critical to ensuring that you are maximising your potential website traffic.
A great way to ensure that your URL is easily readable, capitalise the start of each word within the URL this will make it far easier to read and interpret.
You need to make things easy for your consumer, they don’t want to have to work too hard to find what they need - and why should they? If it’s too difficult, they’ll put it in the ‘too hard’ basket, and you’ll miss out on necessary website traffic.
Well, there you have it! We think it’s clear that while we may live in a digitally focused world, offline marketing still has its benefits. If you’re looking to promote your businesses SEO, increasing your website traffic is a sure way to do so. However, driving website traffic can be a hard task.
If you’re a little stuck, give the team at Web Adelaide a call today! Let our team of professional web developers and digital marketing professionals help you get your website traffic where you want it to be. Call the team today!