Mobile-first Strategy

Mobile-first Strategy

Is your website mobile friendly?

Millions of internet users are now accessing websites through phones, tablets and other mobile devices. Predictions say that by 2018, more than 50% of users of mobile phones will use tablets or smartphones for all searches and online activities.

The bottom line is that in the modern day, you need a website that gives a consistent and positive experience to users across all devices. WebAdelaide can help you offer your website’s visitors a superb mobile experience by creating a fully functional responsive website.

Give your visitors the best online experience with the mobile-first approach.

A mobile-first strategy means that your business website will be designed and launched for mobile first and then for the desktop. Even a few years ago, businesses came up with desktop versions of their websites and then if need be, changed it to a mobile site. Today, businesses just cannot be complacent with the desktop versions of the website. In fact, today most businesses design mobile site first and then go for the desktop version.

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This example shows how our mobile websites are optimised.
Google’s PageSpeed Insights test.

Why a mobile friendly website?

Increased Mobile Visits

Now that Google labels websites that are optimised for mobile as “mobile-friendly” within its mobile search results, failing to have a mobile-friendly website can have a negative impact on your website’s click-through rate (CTR). Think about it this way. If a user performs a search with their mobile device, and four of the top five results have a “mobile-friendly” label, all else being equal, the mobile user will give preference to the four results that Google identifies as being mobile-friendly. The effect of this over time is less click-throughs for the websites that are not mobile-friendly, and more click-throughs for the websites that are.

Higher Mobile Rankings

Google already penalises websites in mobile search that are not mobile-friendly to ensure that websites which are mobile-friendly rank higher and provide mobile searchers with a better user-experience. However, Google now appears to be taking this a step further by using the “mobile-friendly” designation as a ranking factor to promote sites that are optimised for mobile, in addition to demoting those that are not.

We give our customers the best online experience with our mobile-first approach.

Increased revenue from mobile

If increasing rankings and click-throughs to your website isn’t enough incentive to be mobile-friendly, hopefully lost revenue is. Lacking a mobile-friendly website at a time when so many searchers use mobile devices to find products and services they need is essentially handing customers over to your competition.

The bottom line is that failing to have a mobile-friendly website is most likely already resulting in lost revenue for your organisation. Consumers are becoming less and less willing to put up with poor user-experiences on their mobile devices because organisations fail to adapt to changing expectations. Your prospective customers will find the path of least resistance, and that path will lead straight to your competitors in 2017 if they have a mobile-friendly website, and your organisation does not.

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