Tablet and smartphone users are growing by the hour, so it’s no wonder more than half of the world’s internet traffic comes from mobile devices and with this comes the number of people requiring mobile-friendly websites.
If your business or company’s website isn’t compatible with mobile devices, the chances are you’re losing a high number of potential customers. Fortunately for you, there’s a solution. By upgrading or building a mobile-friendly site from scratch, you can capture leads and customers that would otherwise have gone to a competitor.
But what are your options going into building a mobile-friendly site?
If you have the knowledge and diligence to create your mobile site, that’s a fantastic option which will save you money. However, doing so requires a specific skill set to be able to create a mobile site that can convert and attract visitors. For that reason, hiring a website development agency such as WebAdelaide is often your best bet.
Of course, you’ll pay for the service, but the result is one that can’t be beaten. Your mobile site will be clean and organised and something that reflects your brand, and attracts your target audience.
We’ve outlined all of your options below so you can decide what’s the best route for you and your business.
We understand that choosing the perfect web designer can be a task and a half – especially when the options are near limitless.
However, there are a few things you should consider to make a choice a little easier. To make the right selection, you’ll need to know:
- Your budget
- Your website goals
- Your company goals
- Your industry
- How all of them work together
Majority of these factors make sense right? You need to know how much money you’ll have to spend, what you want to achieve online, and just how you want your business to benefit and grow from this.
Mobile web design helps some industries more than others, and it is essential to understand the potential ROI of a mobile site before taking the time to invest in one. To determine the benefits for your industry, it is crucial that you understand how it is represented online.
An example of this is if your business is in an industry where your competitors are not updating their sites, a mobile web design will be a miracle for your site regarding Google search result ranking and user-friendliness.
If you’re one of the last in your industry to develop a mobile site, you may notice lower returns. But that’s not a bad thing – you’ll still earn a significant ROI from investing in a mobile site.
It merely comes down to how much of a return on investment you’ll earn. No matter what, launching a mobile website will always get your business some level of ROI.
Why Is a Mobile Site Important?
Without implementing a mobile site for your business, you stand to lose up to half of your potential online customers. In short, that means your business is only earning 50 percent of what it should be earning every day, every month and every year. It all adds up!
Now more than ever, shoppers are making a move to their mobile devices to make transactions and online shop. In 2014, $350 billion was spent on mobile e-commerce, and that number has only continued to rise. By 2020, it is expected that e-commerce is set to reach $625 billion in spending.
How Does it all work?
Mobile web design allows your website to distinguish the size of the device being used. From here, your site automatically scales to the size of the devices screen.
This enables the user to scroll quickly through your website without having to tap tiny links or zoom in on the text. This alone is a reason why users may steer clear of your site and move to a site that adapts well to their device.
This is also known as ‘responsive design’, which is mostly the same. However, there is a key difference that is important to know. Mobile web design gives your business the opportunity to have a separate, mobile-only website in addition to their current computer friendly site.
Responsive Design gives you one website that can shape itself to fit to various screen sizes. So it doesn’t matter if someone is using a 30’’ desktop or a 6’’ phone screen, they’ll experience your site in a positive light.
There’s no wrong or right answer here. Talk to WebAdelaide about your options, we are always happy to hear your thoughts regarding your business’s site, and we can help you make a well-informed decision. There is more to your mobile-friendly site than just the size of the screen; it is also important to consider the website load time.
The amount of time a user will spend on your website all comes down to the user experience. If your site is difficult to navigate and your message does not come across clearly, people are more inclined to leave and do it quickly.
Menus and Navigation: Keep It Simple
A traditional desktop web page will display a prominent menu bar at the top of the page. This method on a mobile takes away from precious screen space. In order to resolve this, make the menu into a drop down icon at the top of the mobile screen.
Multi level menus don’t work well on mobiles. On a mobile device you want to keep everything as accessible as possible. If a user has to go through 5 levels of menus in order to locate the information they are after, chances are they’ll leave on the second tap. A mobile device’s screen space comes with a premium. Be sure to keep things minimal and hold a strong focus to the message that you want your user to take away.
Make Sure Your Website’s Key Points Are Clearly Identified
Think about the main aspect you want your user to take away from your website. What do you want them to know about you the most? With users spending spending significantly less time on a websites these days, you want to ensure that your company message is clearly defined.
Reducing Load Time
With 47 percent of consumers expecting a web page to load in 2 seconds or less it’s no wonder that this is one of the most challenging parts of web design. It carries high importance since it only takes half a second of loading for someone to leave your site and go with a competitor.
To ensure your sites loads quickly, you’ll need to ensure that your web developer reduces your image sizes, streamline your HTML code, and performs optimisation tasks.
These aspects can be time-consuming if you’ve never dealt with them before, so hiring a professional is the best way to complete this effectively and quickly. Remembering, the payoff is massive. Google looks at how quickly your page loads and ranks fast-loading sites higher in search results. So when you have a mobile site that ranks quickly, you can rest assured that you’re ranking well.
Remember, these rankings won’t happen overnight, but your users will notice straight away. After all, the difference between a site that loads instantly and one that takes 10 seconds or more is huge.
Are you ready to go Mobile?
Now that you’ve got some idea about mobile web design, it’s time to put things into action! WebAdelaide is here to offer you all the support you need. Our highly experienced team of web developers will make a website for your business that will stand out amongst the rest. Get in contact with us today!
Written by Molly Frederick, contributor for WebAdelaide.