It may be a hard pill to swallow, but the efficiency of your website isn’t actually entirely about your business’s information. It isn’t even all about the website itself (although, that is a large part of the process), it is about the customer, and these potential consumers should be the primary focus of all web design. WebAdelaide knows Customer-centric web design is so important to convert your brand new web presence into new business opportunities for your company and sales, so we prepared the following list to break it down.
Looks aren’t everything
It is easy to get caught up in the look of a website, thinking that potential customers will respond based on aesthetic appeal. It does make a significant contribution to what sort of clients are finding your site, and more importantly staying on your site. However, the content is more important to informing your customers, rather than producing a ‘WOW’ factor. High definition images and a beautiful design aren’t going to be detrimental to your site’s performance, so the aesthetic of your site should be reasonably sound. However, it is only one of the areas of overall web design that requires attention.
This style is a core component of your website as it is responsible for people staying on your site (keeping the bounce rate low), but there is more you can do to convert the people viewing your beautiful site into quality leads for your business.
A directly applicable method for catering toward the needs of your clients is implementing some form of SEO strategy to the design of your website. This is a more formulaic way of creating a website and providing a service to the general public. SEO works by using industry knowledge to construct a list of keywords, phrases or questions that are being searched frequently by users within the sphere of a particular industry.
SEO is the perfect way to ensure that your website will be suitable and informative to the potential customers searching for a website. By creating content that answers the most searched questions, and by using industry keywords that are commonly searched, the site will become an informed source of knowledge to the public. This will result in a level of credibility and trust developed from becoming a resource, and ultimately keep potential consumers coming back to your site.
Not only does the strategy mean you answer the correct questions, but using Google’s algorithm, you may also find your new customer-centric website higher in search result pages.
Easy to Navigate
It is easy to get carried away in the design process by adding unnecessary information and making the website a complicated space where information is difficult to find. It is crucial that you cater to the needs of the client when designing your website by ensuring that the web design is understated, yet has enough resources to remain a competitor.
It is a fine line between not adding enough information, and convoluting a new site with pages making it difficult to digest. A customer-centric site should aim to be somewhere in between, with enough resources to answer the majority of questions and queries the general public may have and also leave out any information that may confuse or deter the public. There should also be clear links to the other options on the site, and contact details presented on the homepage.
In this day and age, the mobile phone has become the portable computer that is used by consumers to find the information they seek while they are on the go. A way to ensure your site will be suitable for customers and user-friendly, is to place some form of emphasis on designing a site that is mobile friendly.
If your site is readily available on mobile, you will see lower bounce rates. If users are viewing your site and finding that it has not been properly configured for mobile devices (phones and tablets), they will leave promptly contributing to your sites overall rate of users remaining on your site. In the design phases, creating a mobile-friendly concept will contribute to how easy consumers can digest the information, and how easily they can inquire about potential business without adversity.
The best way to cater toward the client is offering sincere and unconditional support. Quite often a potential client will have further questions that have not been answered through the information on the site. By offering additional support in the form of chat options, contact information, or an online inquiry form, the user will be able to ask specific questions relating to their unique needs. This establishes a relationship and allows the consumer to place trust in the business’s knowledge and experience, therefore enhancing the overall user-friendly experience of visiting the site.
Human support is a way to create a higher level of customer service compared to competitors. This can be done through a live chat option or an efficient contactable number where queries can be made about services or products. Adding support to your web design will once again make a more efficient process for inquiring consumers as they will not search for the information elsewhere.
Finally, placing emphasis on creating a customer-centric website will culminate in greater sales. This is due to the aspects above combining to create a website that is easy to digest and provides all the necessary information to a consumer, allowing them to decide whether they want to spend or not.
In competitive industries, being appealing directly to the customers could be the difference between converting your web traffic to quality leads, or having a high bounce rate with minimal sales. Consider implementing a customer-centric design to your website now!